Posts in category: Blog

Messaging is an “app” — an application on their mobile phone that they use to communicate with friends and family. But, Messaging is becoming a ‘platform’ upon which, in the future, applications will be built.

Let me put my neck out and share my thoughts about why Messaging as a Platform is the Next Big Thing!

Data and statistics have proven that Messaging apps are used more than social networks and Messaging apps are the most used mobile apps. hence we have started seeing this digital engagement to consumers from brands or peers at paramount importance.

In this avenue, we have been hearing out about,

• Messaging as a Platform (MaaP) —the evolution of Messaging Systems from closed systems in which messages can originate and terminate only in the system’s Messaging App to a ‘platform’ upon which others can build applications that send and receive messages. Messaging as a Platform should include all the ‘platform features’ that application developers expect from platforms such as API’s/frameworks and ecosystem. Although many Messaging Systems have signaled that they are moving towards becoming Messaging Platforms (e.g. Facebook Messenger, WhatsApp, Kik) in my opinion, only SMS and WeChat have currently reached MaaP status.
• RCS will provide a pure messaging environment where mobile operators remain an integral element of the value chain. Undoubtedly, RCS represents the logical evolution of messaging for mobile operators. It delivers a richer and more immersive experience, not forgetting actionable analytics on a par with data provided by OTT messaging services
• The chatbots will converge to integrate conversational AI into RCS. That’s because as of interoperability & security driven and controlled by government body GSMA, unlike Internet messaging giants ending up with governmental conflicts. The RCS  Universal Profile 2.0 focused on including plug-in for integration, APIs, enhanced authentication and security to most BoTs and commerce application going forward.

In the forthcoming session, let us see how these proliferate and can elevate  your business!

Internet of things has not just been a buzz word in the last year, but has shown actual business ROI. Looking at the successful implementation of IoT in chosen sectors of manufacturing, telecom, energy, etc., even mainstream industries are looking at IoT as the accelerator to drive business objective and digital transformation. 

2020 won’t be a silver bullet year for IoT, but, nonetheless, IoT will witness a massive adoption and will lead to digital transformation and disruption unseen before.  Business Insider predicts business spending on IoT solutions will hit $6 trillion by 2021. And the fact triggers more investments from into the promise of IoT—accentuating its potential to enhance the customer experience in practically every industry.

1.  IoT will power both B2B and B2C business models, by connecting the ecosystem, generating valuable data and deriving insights and strategies based on real-time data. Another catalyst for business transformation is Digital Transformation. 74% of corporations believe that digital transformation is impossible without IoT
2. Business Transformation Powered by IoT: IoT will act as a shot in the arm for business transformation, creating a connected business framework, with connected logistics, connected workforce, and connected consumers.
3. IoT platforms, hardware and solutions help in creating a smart ecosystem and enabling digital disruption.
4. Smart Home & Smart City Projects become a reality: With the Increased adoption of IoT, smart home, and smart cities project will become mainstream and largely adopted across the globe.
5. LPWAN technologies will open up the IoT market: Low-power wide area networks (LPWAN) technologies, like Narrowband IoT, allow for amplified network coverage over a wide area at a comparatively lower cost, making them the perfect technology for enabling connectivity in remote areas.
6. Edge Computing: While companies are beginning to move toward cloud computing, edge computing, driven by the absolute volume and speed of data generated by the IoT, is taking the driver’s seat in the ecosystem.
7. As smart drones, self-driving vehicles, and other AI-powered smart devices grow and need to connect and communicate in real time through the IoT sensors, the effort of transmitting data to the cloud becomes exceedingly impractical. Edge computing becomes most viable as most of these devices will need real-time response and processing.
8. Digital Twin: IoT and digital twin will grow in parallel. The current acceleration in the adoption and growth of digital twin is powered by IoT and lowering cost of technologies. The IoT sensors and devices are the enablers to feed data to the framework and models to the create a replica of the real twin, the digital twin.
9. Advanced Analytics and Machine learning to aid IoT growth: With a massive network of sensors, IoT will generate an enormous amount of data every second. This data has the power to optimize business processes, create a better customer experience, optimize cost and deliver business profitability.
10. Security, Compliance and Privacy challenges of IoT: With the increased deployment of IoT technologies, concerns around Security, Compliance, and Privacy will become critical. With the expansion in the IoT ecosystem and increased fragmentation, the network will grow more complex and will lead to challenges around the compliance requirement, security, and privacy of data.
11. The adoption of as-a-service IoT solutions: With the growth in the IoT market, the as-a-service business models and solution will also see an upward trend. For instance, by 2021, overall market revenues for IoT managed security-as-a-services are set to exceed $11 Billion.

While the industry is positively adopting IoT, there are multiple angles to IoT that are yet to be explored and expedited. 2018 will witness the expansion of IoT and penetration in more personal space versus the current business and industry use cases.